Our Company

Auto Load Logic was formed by transport industry professionals convinced that the industry has fallen far behind in leveraging available technology. Their commitment and passion to redefine how vehicles are moved is what drives this company.

No industry or business can afford for long to sacrifice available efficiencies. Continuing use of manual and outdated systems increases cost, decreases profits and threatens solvency.

It is time for auto transport to be redefined. Auto Load Logic has accepted that challenge.

That’s what we’re ALL about.

Auto Load Logic photo  ceo coo deron and charles

Our People

Auto Load Logic Charles Lightner

Charles R. Lightner – Chief Executive Officer
Chuck has had a long and diverse business career with senior management experience in large institutional environments and as an entrepreneur founding multiple start-up companies.

Auto Load Logic Deron Balch Head shot

Deron L Balch – Chief Operating Officer
Deron has founded and managed both a successful vehicle transport company and a vehicle transport brokerage company. It was Deron’s determination to improve industry processes that gave birth to the concept of Auto Load Logic.

Auto Load Logic Rex Bull

Rex Bull – Chief Marketing Officer
Rex began his career as a software engineer with AT&T’s Bell Labs before pursuing his career in the technology marketing field. He has held senior marketing positions in both large enterprises and start-up companies.

Auto Load Logic Drew

Drew Mawson – Director of Customer Loyalty
Drew has also worked in both large customer service operations environments and as a serial entrepreneur. He has a strong and successful history in sales, which brings an important added dimension to our customer loyalty program.

Auto Load Logic Laurie Balch

Laurie E. Balch – Sales Director
Laurie was a co-founder, along with Deron, of the vehicle transport and brokerage businesses that gave rise to Auto Load Logic. She has been director of sales for a statewide system of truck driving schools for the past several years and brings to the team strong industry-specific background as well as a proven track record in marketing and sales.

Our Philosophy

Auto Load Logic was formed to bring much needed improvements to the vehicle transport industry and to all of the companies and individuals who comprise that industry. We will succeed as a business to the extent that we can help other businesses prosper. We will benefit only if we bring benefit to others. We believe in fairness, honesty, straight-talk, respect and transparency. We believe in value-for-value business relationships. We believe that relationships are more important to long-term business success than any individual transaction. We believe that it’s up to us to show our customers that we are worthy of their business and their loyalty.

Our Commitment

We will provide the best product we can possibly provide – every day.

We will seek to improve our product and our service – every day.

We will strive to tell it like it is, no matter where the chips might fall – every day.

We will put our customers' satisfaction at the top of our agenda – every day.

We will favor long-term value over short-term gain – every day.

We will be here for you – every day.

Auto Load Logic’s revolutionary technology streamlines the entire auto transport process.
Auto Load Logic offers a single automated process fully integrated with shippers and carriers.
Our loading algorithm identifies the best set of vehicles and loading configuration for your trip.

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